social media strategy

10 Reasons Social Media is Essential to your Digital Marketing Strategy

Posted by PDM   30/03/2018

1. Free exposure

No matter what device and location, social media is at the tip of our fingertips and staring us in the face. Social networking is designed to connect and engage people worldwide, and most social channels are absolutely free to join or post organically. When looking at social media as a digital marketing tool it can be a huge benefit to your business and help you keep your marketing cost down. 

2. Increase brand awareness

The importance of brand awareness is so that people hear from you and know about the types of service and, or products you offer; and even more so, what other people in the community have to say about you. A strong social media presence can be your number one marketing tool to build brand awareness and inspire customer loyalty. Facebook and LinkedIn in particular, can be a reliable source of information about your company and a measure of legitimacy within your sector. 

3. Drive traffic to your website & boost your sites SEO

A positive social media presence is a great way to incite and inspire people to visit your website. What’s more is that in the long-term - once you have developed a strong social media presence, more and more people will be aware of your brand and be engaging with your content; As a result of this, you should see that your website rankings will improve as well. 

4. Build Relationships


The beauty of social media is that it’s a goldmine for building new and meaningful relationships with consumers and suppliers. Marketing efforts and quick response rates help to build trust and value.

5. Home in on your audience

Social media doesn’t sleep. It can be accessed 24x7 365 days a year. The majority of your prospective sellers, buyers or clients use at least one or more social networking sites. If you haven’t implemented social media marketing to your digital marketing strategy, you are missing out on a huge opportunity to reach wider audiences. Social media marketing can help home in on your target audiences based on the best time to reach them. For example morning, afternoon or evening. 

6. Inspire repeat business

Positive reviews, a good following, plenty of visits to your pages and engaged users with your content signals a strong social media presence. This inspires more business, but you will also find that if individuals have already bought into you and are happy with your products, and or service, it is highly likely that they’ll keep coming back to you.

7. Receive honest feedback

"A brand is no longer what we tell the customer it is - it is what consumers tell each other it is." ~ Scott Cook

 Whether you’re doing something right or doing something wrong, believe us when we say your customers will let you know about it. Whether freely given and voluntary or feedback is requested, customers will almost always give you honest feedback.

The purpose of feedback for your customers is to help build and communicate with others. Thus, the benefits of including social media in your digital marketing campaign can inspire people to give feedback or write reviews; and in a managed or controlled environment. The last thing you want for your business is to get feedback, whether positive or negative and be totally unaware of it. Feedback is valuable information for your business and can help you to make important decisions.

8. Modernise your business

Remaining traditional in a modern world has its challenges, and although a business can survive with a traditional approach, a modern approach, however, can bring you up to speed and prepare you for the future of technology and the internet of things. 

Here are a few advantages:
- With social media, you have the advantage of data analysis and target driven strategies
- With social media, you have the advantage to boost traffic to your website
- With Social media, you have content to cultivate your target audience over time

 More so, your business with a social presence provides your brand with the opportunity to reveal its voice and connect with ideas and sentiments that will showcase what you’re all about with online audiences. 

9. Increase sales

An integral part of increasing your sales is getting to know your prospective clients or customers and establishing relationships. Social media can help a business accomplish this with the creation of engaging content and proven social media advertising.

10. Maximise your ROI 

Your Return on Investment (ROI) is a clear goal for your business. ROI is a based on a variety of factors, and effective social media marketing is one of these factors. Social media measurement and metric tools allow us to identify and grow your audience to increase revenue. We are able to analyse and convert data into action, review trends, obtain key insights, and make informed decisions that can help maximise your ROI.

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  • social media strategy, digital marketing strategy, marketing strategy
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