Social Media case study for a Charity

Objective

Our brief was simple; to create and maintain a strong online social presence, one that raises awareness of the AVM illness and that encourages and inspires others to engage with, or get involved with the charity.
Butterfly wind chime
Wellchild award ceremony
Charity cupcake
Charity flyer

Approach

We set up and helped build an online community from the ground up, beginning with Facebook and followed by Twitter.

Results

In just under 12 months, our integrated social media campaign took the charity's Facebook page from zero to an an astonishing 1335 organic page likes.

Charity FB stats
Bouncing egg
Social Media followers increased by
150%
Birds looking up
Total online reach
increased by
200%
Bird hatch
Total website hits
increased by
65%
Birds engaging
Online engagement increased by
110%
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