SEO case study for a men's ties and accessories business

Objective

We were commissioned by Soprano Ties for new digital marketing services alongside a pre-arranged Google Ad-words campaign (PPC Advertising). Our goal was clear – to target keywords for each page of Soprano Ties' e-commerce website and create the best chance to rank top in organic searches, target high volumes of page traffic and ultimately increase leads and sales conversions.
Cufflinks
Fashion retailer
Branded ties
Tie collection

Approach

Due to the large size and complex technicalities of the Soprano Ties website, we found the creation of a marketing strategy challenging and intensive – but not impossible. In doing so we undertook a full SEO lifecycle combined with a range of additional digital marketing tasks to help excel the brands online presence.

Results

Within a year, Soprano Ties website achieved all its organic search targets. This meant that from position zero, the site was now ‘naturally’ being indexed by all the search engines and for the first time since moving into the online world, the company was not solely dependent on Google AdWords to generate traffic and revenue.
Bouncing egg
Average bounce rate decreased by
35%
Birds looking up
Total organic taffic increased by
70%
Bird laying on her eggs
Length of each visit increased by
82%
Stacks of money
Total revenue increased online by
130%
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