SEO case study for a Tex-Mex Foodservice business

Objective

We were approached by Funnybones Foodservice to improve their online performance and position. The brand wanted – and needed – to rank #1 for all organic searches with the keyword 'tex-mex foodservice uk'.
Funnybones Foodservice at the IFE Exhibition
Jarritos
Foodservice Team celebrate 30 year anniversary
Rack of BBQ ribs

Approach

Our SEO analysis showed that most users were visiting Funnybones' site by directly searching for the brand name, entering the URL into the search, or via referral from links on other web pages. Therefore keyword research, competitor research and a website audit were critical in establishing a set of new keywords and links centred around the 'texmex foodservice uk' proposition.

Results

A 100% conversion rate for a #1 positioning for 'texmex foodservice uk' across all search engines.
Bouncing egg
Average bounce rate decreased by
10%
Birds looking up
Total organic taffic increased by
90%
Bird laying on her eggs
Length of each visit increased by
42%
Stacks of money
Total revenue increased online by
110%
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