brandculture

Branding Signals and SEO

Posted by Bella   29/09/2017

Personal branding can be your secret SEO weapon and an asset to your reputation in your market, your culture really is your brand. 



First things first, think about this… how do you think people view your business? Second, conduct some market research to find out how your brand is really perceived. Who better to ask then clients and potential customers? After all, they’re the ones who will buy into your brand…or not. The purpose of this is to help you self-reflect and make the right decisions towards improving and strengthening your brand and SEO.

SEO credibility factors to consider when branding

SEO search: You’ll want people to search for your brand on the internet, they can do this by brand name or by brand product. SEO can help you secure your brand name, and brand name products and to be found in the search results.

Social: How visible is your brand on social media platforms? Social media campaigns work well alongside SEO process to raise brand awareness, encourage user engagement and populate brand credibility.

Content: A consistent flow of good quality content will elevate your brand's likeability, share-ability and user engagement, thus helping your SEO and social media efforts in the process.

Service: Happy or unhappy with your brand service, consumers have many ways to express their feelings online. Common resources are review sites, web forums and social media platforms. Service credibility is a strong brand signal.

A couple of useful tips…

Your brand identity should be defined by brand guidelines, a few points to consider are the logo and any logo lockups, brand colours, taglines, fonts and typography, brand voice, rich media and mascots or spokespeople. 

Your brand culture should be purpose-led. Be prepared to stay true to your brand values and live your brand promise. Building on brand culture, attracts new customers, boosts customer relations and brand loyalty, inspires and motivates team leaders, and improves profitability.

Remember! personal branding can be your secret SEO weapon and an asset to your reputation in your market, your culture really is your brand. 

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  • branding signals, branding seo, brand signals,
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