google search

A digest of Google search methods

Posted by Eva T   17/02/2016
Google search results often take a variety of different search forms to deliver a visual display of search results. Gain a bite-size understanding with a digest of Google search methods shown below:

Knowledge graph
Knowledge graph is most often displayed in traditional search layouts (generally ten blue links, excluding other content) or universal search (also known as ‘blended search’ (general links, including content rich media).

Universal search
Universal search balances relevant content such as a one box ‘answer’ results, news, products, maps, videos and images into a single unified search results page in the form of snippets.

Snippets
Snippets are small previews of information displayed in the search results after a search has been performed; these snippets often include a title, URL and a short description.

Refined search results
Google gives users a number of options to refine search results by providing an “advanced search” feature.
If you don’t want blended results, you can restrict your search via the following:

News search
News is often visible in the snippets after a specific search term is performed in the search bar, however advanced filters and, or search tools are also available and designed to fulfil a more streamlined service specific to online newspapers, magazines and blog from around the world.

Video search
Video search has often been visible in the snippets after a specific search term was performed in the search bar, however advanced filters and, or search tools are also available and designed to fulfil a more streamlined video service specifically engineered to deliver video-based snippets that would include a thumbnail and the general snippet structure.

Image search
Similarly to video search, a search user can perform an advanced image search under Google ‘images’ This search service fulfils a more streamlined image service specifically engineered to deliver image-based snippets that would include a thumbnail and the general snippet structure, usually displayed once an image is clicked on.

Voice search
Search by using your own voice! Ask and get immediate answers with the Google’s search by voice located on the right hand side of the search box (chrome browser). Voice search is and can be a very useful and convenient tool for searchers.

Mobile search
Mobile search on devices such as smartphones and tablets has become a significant this day and age. With Google continuing to encourage webmasters to pursue mobile-friendly websites, mobile searchers are able to click on search results that lead them to mobile (user-friendly) websites.

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