Rebrand

A good time to rebrand

Posted by Lizzie B   02/02/2016
A brand is (everything) to a business! It is what the audience looks to buy into your product, without custom it’s not worth much. Ask yourself do customers buy into your products/services? Could it be a good time to rebrand?

Product launch 
Launching new, desirable ‘rebranded’ products or new service features can give your business a new direction or face to hit the market in a manner of strategic value.

Localised marketing and global marketing 
Nothing scream success like global marketing! doing so opens up doors to the deepest parts of the world to gain both influence and clientele. Most successful businesses start with localised marketing success before going global.

Brand standing
If business has suffered a blow and you have found yourself between a rock and a hard place, re-branding can help rebuild those bridges to help form new alliances and get your company back on track.

Product reputation 
A product is only as good as the reputation that proceeds’ it, re-branding can attract new and existing clients in ways you may not have thought possible before. If people love your products/services they will return and spread appraisals.

Brand management 
A brand manager can be a breath of fresh air to a company. The business could be down in the dumps but having a brand manager means new challenges, new products and a completely new renovated brand strategy to drive the brand forward.

Product refresh
Other than refreshing the product everything what it says on the tin, giving a product a refresher allows you to jump start the re-launch of the product to boost statistics of success a second time round.

Building partnerships 
A merger between two companies means both parties can find mutual benefit from the partnership along with introducing each other’s clients on both sides for future business ventures.

Tags
  • rebrand
  • business
  • website
  • launch
  • marketing
  • management
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